RingCentral Helped This Small-Business Franchisee Boost His Company’s Bottom Line, Increase Efficiency, and Improve its Already-World-Class Customer Rating

Top 6
in revenue among all of Glass Doctor's 275+ franchise businesses across the US and Canada
Top 6
in revenue among all of Glass Doctor's 275+ franchise businesses across the US and Canada
Company profile
Company profile:
For decades, Ed Sieber’s Charlotte franchise of the Glass Doctor organization has been Mecklenburg County’s trusted source for home, auto, and business glass installation and repair. Today, Glass Doctor of Charlotte employs dozens of specialists, enjoys stellar reviews from customers, and has become one of the international company’s largest franchises.
Year founded:
Matthews, NC

Legacy communication system led to slower response times and employee stress

In a highly competitive service industry like glass installation and repair, customer service and reputation often make the difference between a business surviving or shutting its doors. Ed Sieber opened the Charlotte franchise of Glass Doctor in 1987 — and more than three decades later, his business is one of the most successful in the company’s nearly-300-franchise portfolio.

“Our ability to consistently deliver outstanding service, and the reputation we’ve earned as a result, has meant everything to our business,” Sieber says.

But maintaining this high level of service — which earned Glass Doctor of Charlotte a “world-class” Net Promoter Score of 81 — wasn’t easy. 

One of the challenges was the company’s limited communications functionality.

“In the service industry, you need real-time answers,” Sieber explains. “You can’t just call one manager with a question and wait for an answer.” Yet that was how the company was forced to conduct much of its day-to-day business, because its communication technology was limited to standard business phone lines.

Then a Glass Doctor franchisee in Canada told Sieber what RingCentral could do for his business — and everything changed.

The transition to RingCentral and Glip proves quick, simple, and painless — even for Sieber’s tech-phobic employees

Sieber already knew about RingCentral because Glass Doctor’s international parent company uses RingCentral Meetings to conduct webinars, training sessions, and other meetings with its hundreds of franchise owners across the US and Canada.

“But when my Canadian friend showed me what else we could do with RingCentral, it was really a no-brainer,” Sieber explains. “The phone service itself was robust, the online meetings app was great, and the Glip collaboration workspace let us communicate in real-time, with the right teams, wherever we were.

Plus, we could do all of this within the same, intuitive platform.”

The fact that RingCentral and Glip were intuitive meant a lot to Sieber. “Many of my employees aren’t so comfortable with new tech,” he says.

“The last thing you want to do as a small business owner is roll out a new system to improve operations, but instead create a lot of anxiety among your team. With RingCentral, though, everyone was up and running so quickly that I couldn’t believe it.”

Sieber and his team find many ways to benefit from RingCentral Office, Meetings, and Glip

“We’re finding so many ways to improve our operations with these tools that I could go on all day about them,” says Sieber. “But I’ll describe just a few of my favorite RingCentral features.”

“The phone solution is terrific. We can record calls. We can read our voicemail messages. We can transfer our business numbers to our cell phones, or even take calls on our computers. That means my team and I can be productive anywhere.”

“Thanks to the meetings app, we can easily hold conference calls or even video chats with our staff wherever they are. I can also host meetings with other franchisees, even if they don’t have a RingCentral account. I can even fire up a new meeting, hit the ‘Record’ button, and create training videos for my staff.”

“And I can’t say enough about the Glip collaboration workspace. Now we finally have real-time team messaging.

When I need a question answered right away, I can just Glip it out to the right team, or teams — and I know someone will be there to answer. That’s so much better than our old method of calling one person and hoping for a callback soon.”

“We even use Glip with our customers, to make scheduling easier and to keep them updated. Also, if I need to get on my soapbox and make some new policy change, I can just do it once, over Glip, and I know everyone has gotten it.”

“And finally, we’re even putting together Glip sales teams with other franchisees’ businesses. This way, our reps and their reps can share best practices, maintain a single place to find the latest pricing, and even letting each other know which businesses are great to work with and which to avoid.”

“RingCentral is really an enterprise-caliber communication solution for companies with a small-business budget.”

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